Client: Broadgate Central / Job: Retail destination launch
290 bespoke assets, 140 locations with a reach of 91 million.
Bringing a brand new shopping destination to life in the heart of London takes more than just a big idea. It takes impeccable planning and flawless delivery.
We rolled out the campaign across more than 140 locations, creating over 290 pieces of artwork in just two months, ready for launch day.
Studio Crespo were brought in to roll out DNCO's 'Enter a new world’ campaign across every touchpoint ahead of launch.
The challenge was speed. We had just two months to take the campaign from concept to reality, making sure every piece felt considered and consistent, wherever people encountered it.
The launch delivered. The campaign reached more than five million people and generated 91 million impressions. Broadgate recorded its highest ever single-day footfall, retailers saw a 55% uplift in sales during launch week and the destinatioin achieved its highest Instagram reach to date.
