Client: Distant Journeys / Job: Full rebrand
Standing out in a sea of sameness.
From brand strategy to launch rollout across every touchpoint, we rethought what Distant Journeys stood for and how they should look and feel. A top to bottom rethinking of the brand where only the name remained the same.
For life’s greatest journeys
Distant Journeys runs guided tours to some of the world’s most memorable places. This is bucket list, once-in-a-lifetime kind of stuff.
We spoke to staff and customers to understand what sets them apart. It came down to care, attention to detail, personal service and a constant drive to raise their standards.
We built the brand identity around those qualities, reflecting the level of experience they aim to deliver.
After all, if you’re travelling to outstanding destinations, you need a brand that stands out.
