Client: Storey

13 locations. Hundreds of assets. One seamless rollout.

A great brand identity is only the starting point. The real challenge is making it work consistently across 13 locations, each with its own spaces, audiences and touchpoints. We took Storey's new identity and evolved it into a flexible brand system that could adapt without losing its character.

Rather than simply rolling out the new look, we built on its well formed foundations. We developed a more flexible brand system before applying it consistently across digital platforms and physical spaces, from brochures and welcome packs to sustainability guides, signage and floorplans.