Client: London Urban Logistics
Modern, energetic branding for a fast-moving city.
Launching a new brand needs clear purpose and a distinct personality. As part of our long-standing partnership with British Land, we were asked to create an identity for London Urban Logistics that sits comfortably within the British Land family while giving the business a confident voice of its own.
The identity needed to feel connected to the wider British Land portfolio while establishing a distinctive presence of its own. We developed a flexible brand system inspired by movement, efficiency and connectivity, giving the business a visual language that reflected its role in keeping London's supply chain moving.
Supported by clear messaging, comprehensive brand guidelines and a suite of launch assets, the identity was designed to scale consistently as the business grows.
